About us

Game Changing


Niche Beauty Lab was born in 2017 with the mission to “change the rules in the cosmetics industry”. We are defined by our innate desire to democratize the beauty sector.
We are fearless and don’t think about setting limits for ourselves. The will to do things differently defines us.

Niche Beauty Lab is world-renowned for proprietary ingredients and science-backed formulas developed in our in-house skin-science laboratory. Our lab-direct approach established us as disruptive player in the beauty world.
That is why we are committed to developing new brands and products with exceptional quality at unique prices.

We are here to change the rules of the game!